As most workplaces use a specialized jargon, which could be argued is another form of buzzwords, it allows quicker communication. They will drive out good ideas." īuzzwords, or buzz-phrases such as "all on the same page", can also be seen in business as a way to make people feel like there is a mutual understanding. According to management professor Robert Kreitner, "Buzzwords are the literary equivalent of Gresham's Law. However, a useful buzzword can become co-opted into general popular speech and lose its usefulness. It has been stated that businesses could not operate without buzzwords, as they are the shorthands or internal shortcuts that make perfect sense to people informed of the context. Examples of overworked business buzzwords include synergy, vertical, dynamic, cyber and strategy. īuzzwords often originate in jargon, acronyms, or neologisms. Some "buzzwords" retain their true technical meaning when used in the correct contexts, for example artificial intelligence. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used to impress others. A word cloud of buzzwords related to big dataĪ buzzword is a word or phrase, new or already existing, that becomes popular for a period of time.
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